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Julie Pailhas, Telling the Story of the Object

The call of Marseille was stronger than she was. Stronger than her calling as a fashion designer, stronger than her Parisian roots. Julie Pailhas – founder of the apartment-gallery Objets Inanimés – gave in to the “idea that had been in her head for a long time”. A “return to her roots” in the city of Marseille, where she was born and where her eye for all that is beautiful was acquired, from her studies at the Beaux-Arts to her time at the Marseille Fashion Museum. Drawing on the artistic heritage passed on by her father, Roger Pailhas – a visionary gallery owner – as well as her sensitivity to imagery, honed during her career in fashion, the multidisciplinary artist is committed to opening a hybrid space that welcomes art lovers and collectors alike. Intimacy is the key. Pride of place is given to objects with a story to tell in this immaculate setting that perfectly captures the Mediterranean light. The stories of the talented artists and craftspeople who imagined, designed and shaped them. A cylindrical stool by designer Axel Chay sits alongside ceramic lights by Johanna de Clisson, and these decorative elements, with sometimes curved and sometimes radical lines, all agree on one point: neutrality of colour. “So that each piece communicates without overpowering the other, but so that they all add value to each other.” Constantly changing and ready to welcome the creators of tomorrow, the aesthete’s loft tells multiple stories. Alongside her designer selection are pictorial works – including Dune Varela’s cutter-worked photographs – as well as some pieces reflecting her family heritage, such as her Gae Aulenti coffee table “given to her by her parents for her 20th birthday”. A balanced dialogue between yesterday and today that gives pride of place to organic silhouettes, which the Marseille-born designer now proposes to infuse into other settings, offering her expert advice. Interview.

Location

Marseille

Author

Juliette Bruneau

Photos and videos

Valerio Geraci

TSF

Julie, can you introduce yourself, please?

Julie

I am a woman of my time. I’m free, I’m looking for what is beautiful, and I enjoy sharing my vision.

TSF

What is your background?

Julie

After attending the Beaux-Arts de Marseille, I met Olivier Saillard, then Curator of the Musée de la Mode de Marseille, and became his assistant. When I arrived in Paris, I very soon joined the team of ELLE magazine, where I started my career as a Fashion Editor. This was followed by many years at Condénast for Glamour, where I travelled a lot for the fashion shoots I produced, and then other editorial departments including, Grazia, Marie-Claire, Les Echos Week-end and Milk Décoration.

TSF

How did your family background, in this case, that of your father, Roger Pailhas – a gallery owner who put Marseille on the international contemporary art scene – influence your taste and sensibilities?

Julie

I was lucky enough to be born into a family with a passion for art. But also surrounded by architecture and collectable furniture. My father, Roger Pailhas, was quite a visionary gallery owner, renowned for his radical choices, initiated and supported by my mother, Marie-Christine Pailhas. She herself comes from a family of artists, including my grandfather François Bret, Director and founder of the Luminy School of Fine Arts and Architecture in Marseille. In fact, everything predisposed me to be interested in it. This is the environment I grew up in with my parents, seeing all the exhibitions, private views and dinners. I was able to rub shoulders with great international artists such as Daniel Buren and Dan Graham, with whom my father collaborated, and the greatest dealers, including Leo Castelli, discoverer of the Pop Art movement.

The idea was to give collectors and lovers of art and design a unique and exclusive welcome, which leads to a warm and artistic human interaction.

TSF

What needs and desires guided your redevelopment in Marseille, the city where you were born?

Julie

The idea had been floating around in my head for a while. A desire to get back to basics, to be close to nature. I first bought a loft there as a pied à terre. The lockdown of 2020 and the letting go that went with it allowed me to make the decision to change everything, my activity and the place I live.

TSF

How does this city inspire you?

Julie

Marseille is a diamond in the rough that leaves a strong impression on those who come here. You either love it, or you hate it. Above all, it inspires me as a city where everything is possible, bathed in sunshine, open to the Mediterranean and with access to a magnificent and protected natural environment.

TSF

You are the founder of Objets Inanimés, a gallery that has the distinction of being located in your home, transforming your own interior into an ever-changing showcase for your finds. Why did you choose this approach?

Julie

OBJETS INANIMÉS was deliberately conceived as a hybrid project; a gallery in the intimacy of an apartment where you can imagine yourself living. The idea was to give collectors and lovers of art and design a unique and exclusive welcome, which leads to a warm and artistic human interaction. And as I’m very tidy and like my interior to change regularly, it fits in perfectly with my constantly shifting activity within it.

Of course, I have my own furniture in the space, furniture that makes me feel at home, above all. Pieces chosen along the way and through chance encounters (...)

TSF

In your space there are objects, pieces of furniture, sculptures and artworks by emerging artists and unknown artists as well as design references. How do you choose them?

Julie

I work instinctively. I am a faithful person who loves the artists with whom I collaborate, and I choose them each in a very particular way. I collaborate with about fifteen of them on a regular basis (ceramists, designers, painters, textile artists, and photographers). I select the pieces according to my vision and artistic direction, and I occasionally collaborate in their creation. I like the fact that we are growing together and gain huge satisfaction from the explosive success of some, which confirms I have an eye for talent in the making. The selection of Mid Century Design objects and furniture pieces is made on a whim, according to the balance of space and materials, just like my work as a fashion designer. It’s a logical progression for me. The palette in my space is intentionally neutral so that each piece can be in dialogue with another without overpowering it, and so that they can enhance each other. However, more colourful pieces are offered through the OBJETS INANIMÉS website.

TSF

What are your latest favourites?

Julie

My eye has been caught most recently by a work by Dune Varela: The Temple of Hera, a photographic print of ruins that she has enhanced with a box cutter. The artist plays with the interweaving of epochs, working on the image as a kind of remains on which she acts, or invests materials such as marble and ceramics to realise the photograph in the form of fragments. Simply magnificent.

TSF

How did you design your apartment?

Julie

There are a number of project in the pipeline, with new collaborations shortly to be discovered via our website objets-inanimes.com, which evolves daily, on Instagram and by appointment, as well as temporary events taking place outside our walls, of course. Plenty of tempting things, but I prefer to take my time to find a strong venue or a formula that suits my hybrid gallery project. I’m also developing my interior design and decoration consultancy business, working with private individuals on unique projects commissioned via my artists, as well as buying art and sourcing for professionals.

TSF

And how is it furnished, apart from the pieces you offer for sale?

Julie

Of course, I have my own furniture in the space, furniture that makes me feel at home, above all. Pieces chosen along the way and through chance encounters, including this sublime sofa by Pierre Augustin Rose, for whom I shot a series for Milk Décoration, my Noguchi ball that sets the tone, and a Gae Aulenti coffee table my parents gave me for my 20th birthday.

I select the pieces according to my vision and artistic direction, and I occasionally collaborate in their creation.

TSF

What does this place say about you?

Julie

My taste in furniture is not a recent development. I like to surround myself with strong pieces; I like curves but also need strong lines to temper everything. I appreciate warm atmospheres where the character of the chosen pieces gives the place a unique atmosphere where you feel good.

TSF

What does The Socialite Family mean to you?

Julie

It’s a medium that showcases contemporary interiors that people like to identify with, and, more recently, a furniture brand with an Italian influence stemming from Constance Gennari’s origins.

TSF

Where will we see you in the coming months?

Julie

We have projects underway with new collaborations. You will be able to find out about them soon through our website, which is evolving every day, on Instagram and by appointment, as well as temporary extra-mural events. I’ve received a lot of requests, but I prefer to take my time to find a powerful place or formula that suits my intention to be a hybrid gallery. It also means developing the activity with private individuals and professionals for the purchase of art and support for my artists in the execution of unique, tailor-made projects.

TSF

What places/businesses come spontaneously to mind when you think of Marseille?

Julie

Of course I think of Le Corbusier’s Cité Radieuse, the city’s most famous landmark, and Mamo, the art centre that sits at its heart and overlooks it. The wilderness at Escalette, an incredible site which hosts design and art exhibitions every summer, an industrial relic in the calanques where arid nature has retaken hold. The Art-o-rama fair, an end-of-summer gathering of contemporary art, a direct descendant of the Art Dealers fair created by my father Roger Pailhas in the year 2000. Starting with the 2022 edition, there has also been a space devoted to design. And, of course, a visit by appointment to the Objets Inanimés gallery!

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